A marketing firm reached out to Maple Leaf wanting to engage guests at the Dessert Goals Festival in Los Angeles to promote Netflix’s new film, Sugar Rush. The plan was to create a photo experience that would give guests a valuable branded memory while gathering their data and marketing the trailer to the visitors using a custom microsite.
The client provided a simple backdrop of mini balloons on a wall which served as “sprinkles”, as well as some fun, oversized dessert props.
Maple Leaf integrated the client’s branding and created a custom photo landing page and embedded Sugar Rushes’ hyperlinks, social media profiles, and trailer to promote the film to guests when they received their photos.
The result was tens of thousands of social media impressions, hundreds of emails and cell phone numbers captured, and hundreds of memories created. Scroll down to see example photos and GIFs and to see some of the analytics and the footprint!
The Key Takeaway
The key takeaway from this event is that less is often more. The client put just a little bit of thought into the photo booth backdrop and props, and without spending much on the either, we were able to create a photo experience that guests were eager to share.
Social Media Results
Instagram shares: 71
Facebook shares: 19
Snapchat shares: 36
WhatsApp shares: 20